Performance with intention
A director and actor can shape pauses, emphasis and emotion around the object and the visitor's position in the space.
Studio production
Professional writers, translators, voice actors, directors, sound engineers and composers from our partner network create every part of the tour. No generative AI is used in the production.
This is the traditional production route for a flagship permanent collection, a story led by character and emotion, or a project with a recognised narrator. Every word, performance and mix is made and reviewed by professionals from our partner network.
Look2Innovate provides and coordinates this service through that partner network, managing the complete production or joining at a specific stage. The scope can start with research and script writing and continue through multilingual adaptation, casting, studio direction, editing, sound design, original music, mastering and loading the approved files onto the visitor devices.
What we can produce
- Research, interpretive planning and script writing
- Human translation and spoken-language adaptation
- Voice casting, studio recording and live direction
- Audio editing, sound design and final mastering
- Original music composition and production
- On-device testing, Look2Guide publishing and fleet delivery
How the production works
- 01
Editorial brief
We define audiences, learning goals, tone, stop length, languages and accessibility needs before writing begins.
- 02
Writing and approval
A human writer develops the scripts with the curatorial team. Recording begins only after the museum approves the text.
- 03
Casting and recording
We cast professional native-language voice actors and direct the sessions for pace, pronunciation and performance.
- 04
Post-production and delivery
Editors mix narration, music and sound, test it on the target hardware and publish the approved files to the project.
Why choose this model
Specialist judgement throughout
Writers and translators can resolve ambiguity, cultural context, pronunciation and timing before it reaches the recording booth.
A complete creative team
One production scope can cover script, translation, casting, original music, sound design and final device mastering.
Trade-offs to plan for
- The larger team, casting and studio time make this the highest-cost option.
- Production and later corrections depend on the availability of the original voice actor and studio team.
- Adding languages or changing recorded stops after launch requires new bookings and post-production.
Questions about this production model
Is the production completely free of generative AI?
Yes. When a project is commissioned as professional content production, the scripts, translations, narration, sound design and music are made by people. Standard recording and editing software is still used for production.
Can you write the script as well as record it?
Yes. Through our partner network, we can start with research and interpretive planning, write the complete tour, manage curatorial approval, and carry it through recording and delivery.
Can you produce original music?
Yes. Original composition, licensed music, ambience and detailed sound design can all be included in the production brief.
Related content and tools
Content Management System
Look2Guide CMS is a web-based content management system used to program and manage audio guide deployments. It is included at no extra cost with rentals and purchases, with an optional MDM upgrade for statistics and remote content updates.
Audio Guides
Location based triggering, synchronized playback, and analytics. Built for all-day museum use with modular charging.
Museum audio guide content production: voiceover, translation and AI
How museums take an audio guide script from approved draft to device-ready audio: recording briefs, voice casting, multilingual translation, AI-generated narration, format requirements and CMS sync.
Compare the other production options
AI-assisted
Professionals from our partner network combine human writing, direction and quality control with our in-house AI tools. The result approaches human-production quality for suitable material at a more competitive price.
Self-service AI
Create scripts, translations and narrated audio yourself in Look2Guide. The AI Content Studio is included at no extra charge with all Look2Innovate hardware projects.
Plan your museum content production
Share your stop count, languages, launch date and existing material. We can scope the writing, translation, narration, music and device-ready delivery.
Talk to our content team